Digital advertising is widespread throughout the world. In Bulgaria it is still in its beginner’s stage, but it is developping. Its main advantage is the ability to whip up user’s attention by broadcast as moving images (videos) as well as static ones in urban environments. At the same time, it is much cheaper than the TV equivalent.
Digital screen – 82 inches size and with resolution of 1920 x 1080 pixels, positioned in the heart of Sofia city – The Patriarch Evtimii square, on the facade of the Odeon cinema.
Digital screen – 52 inches size and with resolution of 1920 x 1080 pixels, positioned in the Sofia city center – The Slaveykov square and Solunska Street.
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